Danielian

Visual identity for Galeria Danielian, a gallery of modern and contemporary art in Rio de Janeiro and São Paulo. The logo is built from two Ds, one for each of the brothers who run the gallery, Luiz and Ludwig Danielian. Its construction follows the golden ratio, linking classical tradition to the modern and contemporary art in the gallery’s collection. Instead of a fixed palette, the colours change with each exhibition: every application takes the lightest and darkest neutral tones from the artwork on show.