Designing Society / DDW26


Year: 2026
Type: Exhibition design
Client: Dutch Design Foundation
Photos: Max Kneefel and Carolina Aboarrage

Every day, we move through a world that has been designed. What we don’t always see are the expectations behind that design: ideas about how we want to live, work, care and consume. Designing Society, the Dutch Design Foundation’s exhibition at Dutch Design Week 2026, brings designers, thinkers and changemakers together to look at those unwritten rules and explore how things could be done differently.

We reinterpreted the foundation’s new identity for the exhibition. Its lines became a way to bring movement into the space, repeating and stretching across the walls in the colours of the new palette.